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Did you know that nearly 1 in 4 menstruators lack access to period care in this country?
To make matters worse, there are no major federal programs to help them get the supplies they desperately need. In fact, programs like SNAP (formerly known as food stamps), explicitly prohibit the purchase of period care.
So, we found a loophole.
We invented the country's first cereal where the prize inside each SNAP-elligible box is a month's worth of period care.
This technically-food, technically-government funded period care took off online and on social with influencers and activists sharing our earworm of a cereal jingle, along with ways that people could get involved to let their elected representatives to support the Menstrual Equity For All Act (a comprehensive bill which aims to end period poverty in America.)
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